Recommendations for a business in the new Digital Connected Era

Businesses in the Connected Era should not lag behind digital trends, they need to evolve in the same direction as the world and be constantly innovating. 

Customers in this new era, seek to be connected with their favorite brands and feel special to them. 

Winning new customers, building customer loyalty and achieving business success are the main objectives of any brand. 

In order to meet the goals and achieve the objectives as a company, business or organization, it is important to follow a series of recommendations. 

– Know your own brand and observe how customers perceive your brand identity. 

 – Know and understand how the company works and how it functions in general. This involves knowing who the employees and the products are. 

 – Business success will always depend on the people who manage and make decisions knowing everything about the company. 

The perception of customers to a brand is fundamental 

Every company or enterprise must have a site according to the needs and demands of the market for customer satisfaction. 

A company that has a well-established site, a clear digital strategy and an app that is the perfect link between the consumer and the brand become the perfect equation for companies to gain legitimacy, credibility and trust.  

In the new digitally connected era, businesses have to be digital. They must be within the world of technology so that people who enter feel that familiarity with which they live today. 

When brands share information on their sites, whether text or images, they must take care of all SEO (Search Engine Optimization) techniques, which means an optimized search for content on the internet. 

 Customers in the new Digital Connected Era 

Customers in the new digital connected era need to feel comfortable and enjoyable every time they visit your business. For them it is essential to feel important and appreciated. 

In the digital world it is important to take advantage of all the tools that exist to get to know as much of your customers’ information as possible 

Among the knowledge business owners must take into account the preferences of the people who visit them to anticipate the requirements they have. 

When businesses have more information about their customers, it’s easier to link with them to create that loyalty with your brand. 

“With an email address, you can send them emails with special promotions. With that same address you can search on social networks and send some kind of promotion that invites them to return,” says Rodolfo Salazar, President of Idea Works International. 

“Let’s innovate in a disruptive way, let’s leave factory thinking aside and adopt the attitude of a connected leader,” Salazar concludes. 


Strategic Story

Did you know that you should use the same conversational tone across your different digital channels? Let’s create together the strategic story that will define the messaging framework and conversational tone towards your stakeholders

Institutional Communication

Millions of people get up every day to communicate without any fear, through the web, what they think. Social media has become an ideal place for employees and managers to say “I communicate and give my opinion openly online”. Let’s work together on the kind of communication that your company needs in these channels. 

Crisis Prevention and Management

Do you know the scenario your brand is in? Let’s analyze it together to prepare the contents of the digital properties that you must manage if you face a crisis on the web. 

Digital Marketing

It is time to proactively use new technologies to create and implement robust strategies that complement and help individuals, organizations and companies achieve their professional and business goals

New Technologies

I have found that digital strategies fail due to the inexperience of leading in uncertain situations within the context of new and changing technologies. Together we can develop the strategies you need. 

New Business

Experience has shown me that new realities open the way to new opportunities. I am convinced that you and your company can take advantage of them and successfully transform what you do today to face these new realities and accelerate your growth in this connected era.