What are the challenges for an entrepreneur in the new digital connected era?

Entrepreneurship has never been an easy task and although with the passage of time there have been more facilities, obstacles have also increased, and it is necessary to learn what are the challenges for an entrepreneur in the new digital connected era.
It should not be taken for granted that everyone knows what an entrepreneur is and EmprendePyme “calls an entrepreneur a person who identifies an opportunity and organizes the necessary resources to implement it. It is common to use this term to designate a person who creates a company or finds a business opportunity, or someone who starts a project on their own initiative”.
According to the Global Entrepreneurship Monitor (GEM) report in 2014-2015, El Salvador is the second Latin American and Caribbean country with the lowest percentage of entrepreneurs, since only 9.9% of the economically active adult population has its entrepreneurship.
Another very revealing fact is that, out of every 100 entrepreneurships in El Salvador, only 10 succeed.
The challenges of the entrepreneur
Rodolfo Salazar, CEO and president of IdeaWorks International highlighted in the Digital Entrepreneurship conference that the attitude of the entrepreneur in the connected era must be that of an artist.
That is to say that he must perform several tests without feeling defeated in order to really find his masterpiece.
The dark side of the entrepreneur goes through the roller coaster of emotions that causes starting a new challenge that can generate an uncertain future, from making the decision to start with a project, the start-up, the obstacles that arise along the way on the march, which even makes you doubt your real capabilities.
To get rid of the fear of failure is one of the main challenges of the entrepreneur, to make his idea succeed in an increasingly demanding and complex world.
Taking advantage of the knowledge that is now available to everyone is an opportunity for companies to create disruptive ideas.


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Did you know that you should use the same conversational tone across your different digital channels? Let’s create together the strategic story that will define the messaging framework and conversational tone towards your stakeholders

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Millions of people get up every day to communicate without any fear, through the web, what they think. Social media has become an ideal place for employees and managers to say “I communicate and give my opinion openly online”. Let’s work together on the kind of communication that your company needs in these channels. 

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Do you know the scenario your brand is in? Let’s analyze it together to prepare the contents of the digital properties that you must manage if you face a crisis on the web. 

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It is time to proactively use new technologies to create and implement robust strategies that complement and help individuals, organizations and companies achieve their professional and business goals

New Technologies

I have found that digital strategies fail due to the inexperience of leading in uncertain situations within the context of new and changing technologies. Together we can develop the strategies you need. 

New Business

Experience has shown me that new realities open the way to new opportunities. I am convinced that you and your company can take advantage of them and successfully transform what you do today to face these new realities and accelerate your growth in this connected era.